Roseann Fernandez of Tru Alchemy is trying to change this.
The Vice President of Brand Marketing and Creative at the skincare company encourages customers to pay attention to what they are putting on their face. Tru Alchemy uses ingredients that are sourced responsibly and free from sulfates and silicones.
Roseann Fernandez: Building Clean Beauty Brand Tru Alchemy
“We are conscious of our ingredients and try to use them in a safe and healthy way. Advocate Now.
Fernandez claims that despite the importance of the beauty industry to the U.S. there is still “not much legislation in this country regarding the safety of products and their ingredients.” The Modernization of Cosmetics Regulation Act of 2022, which she considers to be a helpful piece of legislation, has certainly helped.
On December 29, President Biden signed the MoCRA into law, which requires cosmetic companies to register their facilities and list their products.