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How to Create a Consistent Brand Aesthetic by Entering Your Pinterest Writing Era

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How to Create a Consistent Brand Aesthetic by Entering Your Pinterest Writing Era


It’s time to enter your Pinterest era.

And I’m not just talking about scrolling and creating your vision board, because I feel like we all love Pinterest personally. But, I’m talking, sharing your content on Pinterest.

Pinterest is an amazing visual platform for creative businesses to show off their brand vision.

Your brand aesthetic plays an important role in attracting and engaging your target audiences on Pinterest. It includes the colors, fonts and imagery you use in your pins as well as the overall vibe of the profile. These are some ways to create a consistent brand aesthetic on Pinterest.

1. Your brand identity is defined

To create a cohesive brand aesthetic for Pinterest, you must first define your brand identity. What’s your brand about? What are your core values and what makes you different?

When I kick off with a Pinterest client, I’m thinking about their main pillars and their target demo. What makes them different? What’s their specific voice and vibe? What can we do to create boards and a cohesive vibe that reflects that?

2. Use your color palette

Your brand’s color palette is an important element. Use colors that are consistent with your brand’s identity throughout your profile and pins. Pinterest can be used to create color schemes or a color palette using tools such as Adobe Color.

3. Be consistent with fonts, but add flair

Fonts are also important in your brand’s aesthetic. Make sure you use your branding. Don’t stray from your branding. You want your pins to be recognizable, so when someone is scrolling and already knows you, they immediately know it’s your content.

If you don’t already have professional branding, you can find some good font combinations on… you guessed it, Pinterest.

You can choose two to three fonts that compliment each other, and you should use them throughout your profile and pins. This will create a consistent brand identity.

Pins can be used to add emphasis and create eye-catching images. You can grab attention faster by bolding or emphasizing important words.

4. Make sure to choose images that reflect your brand.

Pinterest images should be consistent with your brand’s color palette and identity. Curate images that are visually appealing and align with your brand’s message. You can keep your profile engaging and fresh by using both original and curated images.

Stock photos are a great option. Here are some examples:

  • Unsplash
  • Pexels
  • Adobe Spark
  • Pixabay
  • Dreams Time
  • Stock To Death
  • Styled Stock Society

5. Use pin templates

Pinterest’s brand aesthetic is enhanced by consistent pin style. Pins should use the same font, colors, and imagery. Your pins will stand out and be more easily recognized by your audience if you use consistent styling.

Use these templates:

  • Canva
  • Creative Market
  • Envato Elements
  • Etsy

You could also hire a designer if it is within your budget. Or, use your existing designer to create templates that you can work with.

6. Images of board covers

You can organize your boards by topic and use brand-branded cover images to help you create a cohesive profile aesthetic. To tie your brand’s aesthetic together, use your brand colors in your cover images for your boards.

I don’t always create board covers for clients I’m working with, but if it works for your branding and helps you make everything feel more on-brand, I recommend doing that.

You can create a simple template by simply alternating the colors of your brand with the title for your board.

7. Be clear, not clever

While it’s tempting to make your board titles look aesthetic, avoid it.

It is crucial to provide descriptions and boards titles that help users find your content on Pinterest.

Use descriptive and clear titles and descriptions that reflect your brand’s values and messaging. Make sure to use relevant keywords.

8. Communicate the same tone throughout

Pinterest’s brand aesthetic is built on consistency in tone and messaging. Make sure you use the same brand voice when writing graphics and descriptions for boards. Also, make sure your messaging is consistent with your brand’s values and positioning.

While people aren’t reading your pin descriptions much (except on Idea Pins), you still want your tone of voice to feel on-brand.

It takes a lot to craft a consistent brand aesthetic on Pinterest. This includes defining your brand identity and choosing a color scheme, consistent fonts, imagery, and organizing your profile.

By creating a consistent style for your pins and profile, you’ll attract and engage your target audience, build brand recognition, and drive traffic to your website. Take the time to define your brand’s aesthetic and create a Pinterest strategy that aligns with your brand identity.

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