The AR Experience is Exclusively Available Starting October 1st Select Michigan Emagine Locations
(TROY, MI – August 17, 2022) Emagine Entertainment, Inc., an innovator in luxury theatres, has announced a new partnership with Screenvision Media, a national leader in delivering comprehensive advertising and content representation services for cinema exhibitors, and Strax Networks, a leader in augmented reality technology, to create an industry first platform connecting a physical theatrical experience to the digital world. Only select Michigan Emagine locations will be able to launch the platform in October.
Augmented Reality is the integration digital information technology and methods that allow users to experience real-world objects with 3D generated perceptual info overlaid on it in real-time. Strax Networks’ AR platform StraxAR uses the AR technology.
Emagine guests can now enjoy exclusive digital experiences such as games, videos and trailers, special messaging, and offers from sponsors through Screenvision Media.
Emagine guests will be able to engage with these experiences by downloading the StraxAR App, which is available for both iOS and Android…
