Pinterest is not just a platform for sharing and discovering ideas, it’s also an excellent platform for content creators to make an additional revenue stream! Or use the social network to generate multiple ways to make money.
Pinterest attracts over 450,000,000 users each month. This is the perfect platform to show off your skills, showcase your work, or give out your best advice to your target audience.
If you’re already leveraging platforms like TikTok or Instagram and seeing success as a content creator, it can only strengthen your media kit to add Pinterest as another platform.
Let’s dive into 6 ways you can make some more money from Pinterest marketing.
1. Affiliate Marketing
Affiliate marketing has become a popular method for bloggers and content producers to make money.
Affiliates promote products through their blogs or social media sites and receive a commission for each sale that is made using the unique affiliate link.
Pinterest is a great platform for affiliate marketing because it’s highly visual and allows you to create boards based on different product categories. These affiliate links can be tagged in Idea Pins to increase your sales.
Start your affiliate marketing campaign on Pinterest by finding an affiliate program that fits with your niche. You should only promote products you truly believe in. Create boards and pins to showcase the products, and include your affiliate link.
Pinterest currently has a list of affiliate networks approved.
2. Sponsored Content
Another way to earn money with Pinterest is through sponsored content. You create pins in partnership with a brand to promote their products and services.
When creating sponsored content, it’s important to disclose the partnership. You’re able to do that inside Idea Pins.
You can find opportunities for sponsored content by contacting brands that are aligned with your niche. You can join influencers networks that link content creators to brands who are looking for sponsored content.
You’ll need to create a media kit to showcase your Pinterest stats and demographics to show the brand how you’ll promote their product, along with your past work.
3. Promoted pins
Promoted pins are sponsored ads that appear in a user’s feed, search results, or related pins. You can reach a larger audience, increase your chances to make sales or drive traffic to your site.
To use promoted pins, you’ll need to designate a budget. Set a daily, or lifetime, budget for your campaign. Choose targeting options like demographics, keywords, and interests.
When creating promoted pins, make sure they’re visually appealing and relevant to your target audience. Use A/B testing in order to identify the pins that are most effective.
According to Pinterest, their ads have a 2.3x more efficient cost than other social platforms and retail brands have seen 2x higher ROI, so it’s worth considering!
4. Offer products
If you’re an expert in your niche, you can sell digital goods such as ebooks, courses, or printables through your own website, or a third-party marketplace like Etsy or Shopify.
Pinterest is an excellent platform to promote your digital products. Create pins to showcase your products, and include a link to your online store or website where customers can buy them.
When creating digital products, make sure they’re high-quality and provide value to your target audience. You can tag your products directly in the pins – whether it’s a standard or idea pin to increase your click-through rate.
5. Pinterest is a great way to increase traffic to your website
This can increase the traffic to your site by creating visually appealing pins which link to your website. In turn, this can increase your advertising revenue or chances of being hired for content creation.
When creating pins, make sure they’re visually appealing and relevant to your target audience. You can also use Pinterest’s analytics to determine which pins are the most effective and make adjustments to your strategy accordingly.
Create a funnel to help convert the leads that you receive from Pinterest into sales.
6. Join the Pinterest Creator Fund
Pinterest may still allow you to apply for their Creator Fund, even though the Creator Rewards Program will be shut down at the end 2022. This program paid users for creating Idea Pins.
From the Pinterest website: “This new initiative is focused on the growth and success of underrepresented creators: people of color, people with disabilities and members of the LGBTQ+ community. The Fund’s goal is to foster creator talent through financial and educational support while aiming to make Pinterest an increasingly inclusive and diverse platform.” Applications are currently closed.
The next step: How to create a Pinterest profile that is consistent with your brand.